3 Insights To Help Your Millennial Marketing Strategy Succeed

How to effectively market to Millennials continues to dominate strategy sessions in conference rooms all over the country and it will be the hot topic for the foreseeable future. Gen X and Baby Boomer marketers tend to look at Millennials as those kooky, slacker, entitled ingrates who were coddled and rewarded since their YMCA soccer days with “participation” trophies. Now that actual Millennials are involved in building brand strategies, the veil has been lifted somewhat and it turns out this group isn’t the enigma once thought. As digital natives, they’re forcing changes in the way brands are built and how they communicate. Connecting with Millennials at a deeper level remains challenging however, because many marketers are too stuck in the past to change the way they think. This summer New Heartland Group commissioned a study that looked specifically at Millennials in the New Heartland (home to 60% of U.S. consumers in the Southwest, Midwest and Southeast) versus on the Coasts, to see if perhaps a “one size fits all” approach to reaching Millennials is what has been making marketers consistently fall short with this group.